How to Be a Dad

How to Be a Dad

Kid’s ANXIOUS Reaction to The Last Jedi

Posted by on July 3rd, 2018, under VIDEOTAPE

[ This post and video contain massive spoilers ]   (open video in a new window) A truly awesome number of people have been thrilled with my son’s reactions to watching the Star Wars movies, and it’s clear to everyone that he’s a huge fan of Luke Skywalker. His emotional investment is painfully obvious when […]

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10 Made-Up Words Parents Just Might Relate To

Posted by on June 28th, 2018, under SNAPSHOTS

Sometimes it feels like language falls short and we seem to be missing the right word for something. Since parents are masters of making sh*t up as they go, I’ve done just that with these made up words. Parenterms. See what you think! Sadly, there’s no ancient golden treasure hidden in this gross upholstered mobile […]

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How Home Tasks ACTUALLY Get Done

Posted by on June 22nd, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

Thanks to Clorox for sponsoring this post and arming us parents with the products we need to get ready for summer fun, without the summer funk.   Everyone has had it happen. You said you’d do it. You set phone reminders that you kept arrogantly flicking away like annoying insects. For weeks, your spouse reminded […]

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The Dadliest Fragrances Ever

Posted by on June 14th, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

While there are plenty of fragrances marketed to women and men, there really is a huge missed opportunity here to really speak to dads. Sure, the industry has plenty of scents for a wide variety of men. From the salt-of-the-earthy musk of a stylish lumberjack, to the suave stank of a cufflinked jet setter. (Whatever […]

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INCREDIBLES 2 Non-Review & NYC Shopping Spree Sweepstakes

Posted by on June 12th, 2018, under NOTEBOOK

I partnered with Clorox, who partnered with Incredibles 2, and I got to see it early so I’m basically living the dream!   How was Incredibles 2? It was… INCREDIBLE! (ba-dum-bum-TISH!) Seriously though, you don’t even need a “review.” If you’re in doubt, you’ll know all you need to know when the internet blows up […]

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The Perfect Dad Shoe Doesn’t Exi-

Posted by on June 7th, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

“The perfect shoe for a dad doesn’t exi-” [record scratch] Well it does now, kiddo! After extensive minutes of scientific analysis of countless dad clichés and stereotypes, The Perfect Dad Shoe™ is hot off the manufacturing grill! A masterful fusion between sneakers and clog sandals. That’s right! Yard work in the front, barbecue in the […]

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My Wife Just Truth Stared… #340

Posted by on May 31st, 2018, under "MY KID JUST SAID...", "MY WIFE JUST SAID..."

We’ve all done it. The savagely unamused raised eyebrow. The “gimme a break” tilted head. When our kids get to a certain number of years in their careers as fibbers and exaggerators, we’ve called them out on their alternate facts enough times that it gets reduced to a simple stare we can beam at them. […]

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Bad Product Ideas: Condiments Edition

Posted by on May 25th, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

Is your kid cuckoo for ketchup? Could your kid chug ranch by the ladleful? Well then, you’re gonna love these bold new food offerings! Or um… your kid is probably going to. You’re more likely to experience something a little less lovey and a little more gaggy as a response.   Condimentsicles Sure, most of […]

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Couch Pillow Architecture

Posted by on May 17th, 2018, under "MY KID JUST SAID...", NOTEBOOK

WIFE: Go thank Daddy for making dinner. 8YO: No. I will go thank him for the couch fort instead. It is the best fort in human history. WIFE: Oh wow! Well thank him for dinner after that. I loved making couch forts when I was a kid. My mom and dad loved my job as […]

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Move Over, Extreme Cut Out Jeans! It’s Cargo Time.

Posted by on May 15th, 2018, under VIDEOTAPE

Everyone’s buzzing about this new sexy fashion for women. Some say TOO sexy. Some say other words. But whatever the words are, there are a lot of ’em! Extreme Cut Out Jeans have definitely gone viral. But you know what? Dads want to look cool and feel sexy, too.     Introducing Extreme Cut Out […]

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