How to Be a Dad

How to Be a Dad

This Dad Video Is Legit

Posted by , under EXTERNAL USE ONLY


This is the best video about dads you will see this year!

As we hurtle towards Father’s Day, every brand and marketing guru is going to bludgeon you with videos about dads. Commercials, cards, and advertisements of every sort will suddenly sound bombastically devoted to dads and the experience of fatherhood. Meanwhile, they will ignore us for the rest of the year.

But there is a brand who has been there for dads without fail. Dove Men + Care, and their VP of Marketing Rob Candelino, get it.

Watch this…

See? If you get it, share it. Tweet it. Live it. Love it.

PS: They didn’t pay us for this. They get this one gratis.

13 Comments

13 Responses to “This Dad Video Is Legit”

  1. Paul VL says:

    I didn’t just cry at my desk. OK yes I did. They got it for sure.

  2. Sarah says:

    Ditto. Tears on the desk=a million.

  3. Kelly says:

    Love it! *sniff*

  4. Ricard says:

    Aaw, come on! It was all i could do to keep the tears from gushing out of my eyes! I’m such a softie about stuff like this. You should have warned me! This afternoon when I’m picking up my son from daycare, I’ll be sniffing and blinking when he comes running at me, arms stretched forward and smiling.

  5. sarah says:

    We are about to celebrate hubby’s first fathers day. Our 7 month old “dad dad dad dad”s constantly. Now i might just cry while he does so.

  6. Vince DiCaro says:

    Love this video. So authentic. Dove does it again!

  7. Derek says:

    Ad hits home. Especially the monkey bars – was just helping my kid on those yesterday. Then a few minutes later, I watched him do it alone, and run over to tell me “Daddy, I did it on my own!” Darn it, I think someone is peeling on onion nearby.

  8. Jose says:

    Damned ONIONS!

  9. Bill says:

    Just coached my first official t-ball game tonight, it was organized chaos at its best. #RealDadMoments

  10. Sigma Dad says:

    Great vid! Going to be a first time dad soon and looking forward to getting me some of that love!

  11. Derek says:

    This video made me leak manly eye sweat

  12. Ambershawn says:

    If this doesn’t make you cry, you probably don’t have a soul. I promptly sent it to my husband, and my dad. :)

  13. I must’ve got soap in my eyes while watching this because they are so water….only explanation I can think of.

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