How to Be a Dad

How to Be a Dad

The Dadliest Fragrances Ever

Posted by , under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

While there are plenty of fragrances marketed to women and men, there really is a huge missed opportunity here to really speak to dads. Sure, the industry has plenty of scents for a wide variety of men. From the salt-of-the-earthy musk of a stylish lumberjack, to the suave stank of a cufflinked jet setter. (Whatever […]

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INCREDIBLES 2 Non-Review & NYC Shopping Spree Sweepstakes

Posted by , under NOTEBOOK

I partnered with Clorox, who partnered with Incredibles 2, and I got to see it early so I’m basically living the dream!   How was Incredibles 2? It was… INCREDIBLE! (ba-dum-bum-TISH!) Seriously though, you don’t even need a “review.” If you’re in doubt, you’ll know all you need to know when the internet blows up […]

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The Perfect Dad Shoe Doesn’t Exi-

Posted by , under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

“The perfect shoe for a dad doesn’t exi-” [record scratch] Well it does now, kiddo! After extensive minutes of scientific analysis of countless dad clichés and stereotypes, The Perfect Dad Shoe™ is hot off the manufacturing grill! A masterful fusion between sneakers and clog sandals. That’s right! Yard work in the front, barbecue in the […]

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My Wife Just Truth Stared… #340

Posted by , under "MY KID JUST SAID...", "MY WIFE JUST SAID..."

We’ve all done it. The savagely unamused raised eyebrow. The “gimme a break” tilted head. When our kids get to a certain number of years in their careers as fibbers and exaggerators, we’ve called them out on their alternate facts enough times that it gets reduced to a simple stare we can beam at them. […]

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Bad Product Ideas: Condiments Edition

Posted by , under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

Is your kid cuckoo for ketchup? Could your kid chug ranch by the ladleful? Well then, you’re gonna love these bold new food offerings! Or um… your kid is probably going to. You’re more likely to experience something a little less lovey and a little more gaggy as a response.   Condimentsicles Sure, most of […]

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Couch Pillow Architecture

Posted by , under "MY KID JUST SAID...", NOTEBOOK

WIFE: Go thank Daddy for making dinner. 8YO: No. I will go thank him for the couch fort instead. It is the best fort in human history. WIFE: Oh wow! Well thank him for dinner after that. I loved making couch forts when I was a kid. My mom and dad loved my job as […]

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Move Over, Extreme Cut Out Jeans! It’s Cargo Time.

Posted by , under VIDEOTAPE

Everyone’s buzzing about this new sexy fashion for women. Some say TOO sexy. Some say other words. But whatever the words are, there are a lot of ’em! Extreme Cut Out Jeans have definitely gone viral. But you know what? Dads want to look cool and feel sexy, too.     Introducing Extreme Cut Out […]

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My Wife Just Said… #339

Posted by , under "MY WIFE JUST SAID..."

Sometimes I extend my hand for a sarcastic introductory handshake when my wife asks silly things that she should absolutely know about me by now, or over a decade ago. I loooove food. And I also love not wasting money. It’s a powerful combination I find truly difficult to resist. In our house we don’t […]

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22 Pretty Edgy Disney Parody Comics

Posted by , under SNAPSHOTS

We all grow up and develop a more mature (hopefully), and darker (probably) outlook on things. When we have kids, a lot of us get to experience children’s movies with our own kids; seeing them with more educated and cynical eyes. Watching the Lion King is a bit different after you’ve seen a nature show […]

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Baby Operation, Anxiety-Fueled Fun for the Whole Family!

Posted by , under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

See the original, Parent Operation! Parenting can be a pretty eye-twitchy undertaking. So! Why not make a thrilling game of it! Baby Operation! Now we can watch our kids (attempt to) play, and (hopefully) learn a little damn empathy for all the nutty stuff we needed to deal with when they were just little wiggling […]

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