How to Be a Dad

How to Be a Dad

10 Made-Up Words Parents Just Might Relate To

Posted by on June 28th, 2018, under SNAPSHOTS

Sometimes it feels like language falls short and we seem to be missing the right word for something. Since parents are masters of making sh*t up as they go, I’ve done just that with these made up words. Parenterms. See what you think! Sadly, there’s no ancient golden treasure hidden in this gross upholstered mobile […]

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How Home Tasks ACTUALLY Get Done

Posted by on June 22nd, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

Thanks to Clorox for sponsoring this post and arming us parents with the products we need to get ready for summer fun, without the summer funk.   Everyone has had it happen. You said you’d do it. You set phone reminders that you kept arrogantly flicking away like annoying insects. For weeks, your spouse reminded […]

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The Dadliest Fragrances Ever

Posted by on June 14th, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

While there are plenty of fragrances marketed to women and men, there really is a huge missed opportunity here to really speak to dads. Sure, the industry has plenty of scents for a wide variety of men. From the salt-of-the-earthy musk of a stylish lumberjack, to the suave stank of a cufflinked jet setter. (Whatever […]

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INCREDIBLES 2 Non-Review & NYC Shopping Spree Sweepstakes

Posted by on June 12th, 2018, under NOTEBOOK

I partnered with Clorox, who partnered with Incredibles 2, and I got to see it early so I’m basically living the dream!   How was Incredibles 2? It was… INCREDIBLE! (ba-dum-bum-TISH!) Seriously though, you don’t even need a “review.” If you’re in doubt, you’ll know all you need to know when the internet blows up […]

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The Perfect Dad Shoe Doesn’t Exi-

Posted by on June 7th, 2018, under INSTRUCTIONAL DIAGRAMS, SNAPSHOTS

“The perfect shoe for a dad doesn’t exi-” [record scratch] Well it does now, kiddo! After extensive minutes of scientific analysis of countless dad clichés and stereotypes, The Perfect Dad Shoe™ is hot off the manufacturing grill! A masterful fusion between sneakers and clog sandals. That’s right! Yard work in the front, barbecue in the […]

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