Of course we had to do it. Aside from being nominated several bazillion times, the ALS ice bucket challenge has evolved explosively into a cultural and global phenomenon that we’ve been delighted to witness.
From celebrities to the people next door, there have been so many inspiring, clever, and not so clever or inspiring (yikes) renditions on this viral phenomenon. It’s become a bit of an honor for us to now take part in something so deeply and widely felt and contributed to.
We join our “voice” now to the chorus to try an add an “interesting” note to the song. To avoid using water and the silly water-waste or drought shaming that’s going on (Just stop showering like us!) and try to go next-level at the same time, we glued several hundred Mentos onto shirts and then used ice-cold Diet Coke to see if we could spontaneously carbonate ourselves for ALS. Watch and see…
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Don’t pay too much attention to the criticism out there. “If you click Like on a cause on Facebook, you’re just a slacktivist.” “If you just share or promote it actively, you’re still not doing enough.” “If you donate, you didn’t donate enough and others have flown somewhere by helicopter, held frail hands and lifted heavy objects.” Listen. DO ANYTHING! Try to do MORE, yes, but never stop doing SOMETHING SOMEWHERE!
We donated to asla.org and water.org and recommend you do the same. Everything counts, so just do what you can.
Because there’s someone out there who needs it really desperately badly. And sadly, we’re talking about a LOT of someones. It’ll feel really good.
Seriously. This may be one of the few exceptions to the saying “money can’t buy happiness.” See for yourself. Try it. Donate.